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115 E-Commerce Subject Lines to Boost Your Open Rate

Thanks for checking out our resource on e-commerce subject lines. It’s our hope you can use these subject lines to get higher opens and make more money from your emails.


115 E-Commerce Subject Lines to Boost Your Open Rate

1. Personalization Subject Lines (7)

  • Chubbies: “Future Sam’s Favorite Trunks.”
  • Chubbies: “we made new free gifts for you, Sam”
  • Curioos: “John, is this the product you’ve been waiting for?”
  • Estée Lauder: “Rikke! Receive a Free Full-Size Advanced Night Repair Eye, with your purchase.”
  • kikki.K: “It’s time to get too personal John”
  • Saucey: “Dear John…”
  • ThinkGeek: “You deserve a little something extra, John!”

2. Scarcity Subject Lines (9)

  • ASICS Tiger: “Get it before it’s gone…”
  • Bombas: “These Bombas Are Almost 100% Gone Forever”
  • Brooklinen: “Say Goodbye”
  • Death Wish Coffee Co: “Limited Edition: All New Death Wish New Era”
  • Estée Lauder: “Choose or Lose! Free Gift Worth up to $210, with your purchase.”
  • HomeAway: “Your dream vacation rental could be gone tomorrow”
  • ThinkGeek: “Missing out on this sale would be highly illogical.”
  • Crate & Barrel: “ENDS TODAY: 4 Pre-Thanksgiving sales (gobble them up).”
  • J. Crew Factory: “One more chance to get 35% off!”

3. Authority Subject Lines (3)

  • “warehouse sale. next weekend. be there.”
  • Huckberry: “The Rundown w/ Modern Family’s Ty Burrell”
  • Estée Lauder Online: “Give The Glow ✨ Shop New Limited Edition Skincare Gifts”

4. Curiosity Subject Lines (11)

  • Brooklinen: “Hmm… what’s this?”
  • Mack Weldon: “Looking for this?”
  • AYR: “You win”
  • Bonobos: “Too busy to read this email?”
  • Chubbies: “STOP BUYING US”
  • Estée Lauder: “Did you know?”
  • Kate Spade: “you have to see what’s in this bag”
  • Moo: “✨Wanna see something special? ✨”
  • “good news inside”
  • NOWH3R3: “Sick Sad World 😷😢🌎”
  • Shinesty: “we just killed pajamas”

5. Utility Subject Lines (7)

  • ArtSnacks: “Here’s what you’ll learn in the next WatercolorSnacks Box!🎨”
  • Chairish: “Break These 5 Design Rules”
  • HomeAway: “4 festivals to inspire your next trip”
  • J.Crew FACTORY: “Need some style inspo? Check this out…”
  • Muuto: “Gift Inspiration for the Holidays”
  • Roccamore: “A shoelover’s ultimate shoe care guide 👠”
  • VIOLET GREY: “How To Prep Your Skin For Fall”

6. Number-Based Subject Lines (7)

  • Birchbox: “FREE Limited Edition Box (a $129 Value!) to Start the Fun”
  • Chairish: “Just Added: 100+ Parisian Finds”
  • Chubbies: “Free 222-day shipping”
  • Kate Spade: “just $99 for this crossbody…”
  • Old Navy: “Thousands (yes! thousands!) of styles from $5”
  • “📣 3 days only! Up to 50% off in our Flash Sale”
  • Birchbox Man: “This Week: 20% Off Exclusive Sets”

7. Social Proof Subject Lines (13)

  • Casper: “Thinking of Casper? Here’s What Others Are Saying”
  • Brooklinen: “‘really great!’ – our moms”
  • Vinomofo: “Halliday said: ‘Your eyes will likely open agog – this is special stuff.’”
  • AYR: “The jean that everybody wants”
  • Birchbox: “Customers Can’t Get Enough of Our “One for All” Box”
  • Brooklinen: “‘Totally Impressed.’”
  • Crocs: “Meet some of the Crocs staff’s favorites, now 30% OFF!”
  • Firebox: “Don’t just take our word for it 💬”
  • Glossier: “‘My favorite Glossier product of all time…’”
  • Poo~Pourri: “‘Absolute must have!’”
  • Snakehive: “Our 5* Reviews”
  • VIOLET GREY: “‘My complexion feels like velvet!’”
  • Warby Parker: “Look who’s Wearing Warby”

8. Urgency Subject Lines (11)

  • Vinomofo: “300 minutes of free shipping – starts now! ⚡”
  • AYR: “Ending in 10…9…8…”
  • Bonobos: “Don’t wait, extra 50% off sale items is almost kaput.”
  • Brooklinen: “Party’s Almost Over”
  • Crate and Barrel: “Don’t snooze. Bedroom furniture sale ends tomorrow.”
  • Crocs: “Dun-dun-dun… Buy one, get one 60% OFF ends today!”
  • Firebox: “We don’t want to stress you out, but…”
  • Happy Socks: “Blink and you’ll miss it”
  • Herman Miller: “The design is timeless, but the sale isn’t.”
  • Levi’s: “You almost missed out…”
  • Old Navy: “WARNING: may experience FOMO if you *don’t* click this deal”

9. Reciprocity Subject Lines (7)

  • J.Crew Factory: “It’s about time we treated YOU. Open for more…”
  • kikki.K: “Gifts for everyone on your list 🎁”
  • Birchbox Man: “Score a FREE Winter Essentials Bundle When You Join”
  • Doggyloot: “Free Bag of Treats!”
  • Old Navy: “Code inside! You made the cut for 30% OFF EVERYTHING —>”
  • Wool and the Gang: “Free Worldwide Shipping Starts NOW”
  • Design Within Reach: “Weekend’s almost over. So is free shipping.”

10. Salient Subject Lines (7)

  • Chairish: “Fulk Yeah!”
  • Chubbies: “ReVeRsIBLe jAcKeTs”
  • Poo~Pourri: “How do astronauts 💩 in space?”
  • Design within Reach: “Guest room = best room”
  • Happy Socks: “There’s still time to save!⏰”
  • Chubbies: “iiiiiiiiiiittttttsssssss haaaaaappppeeeeennnniiiiinnnggggg”

11. Liking Subject Lines (13)

  • Chubbies: “missed bitcoin? don’t miss this…”
  • AYR: “Softwear Update”
  • Chairish: “Scalamandre all day”
  • Estée Lauder: “All About That Base: It’s Glow Time”
  • Fab: “Generation Yaaaaaaas.”
  • Huckberry: “007’s Sunglasses”
  • Misfit: “It’s Strapapalooza!”
  • One Kings Lane: “Luxe living, Aspen style”
  • SSENSE: “Fêteing with Palomo Spain”
  • The Kewl Shop: “** LBD **”
  • ThinkGeek: “You are one with the Star Wars Sale, and the Star Wars Sale is with you.”
  • Red Rooster Coffee: “Treat yo self! Sale ends tonight.  🎃”
  • One King Lane: “F.J. Kashanian rugs (including new and oversize styles)”

12. Exclusivity Subject Lines (9)

  • Blue Apron: “You can’t get these tomatoes anywhere else! Save $50”
  • Bombas: “Limited Edition Socks Designed By A Gold Medal Snowboarder”
  • Chairish: “Early Access: GRANTED”
  • Firebox: “Mother’s Day gifts you can only get from us 🤫”
  • Happy Socks: “Just for you: Happy Socks x Wiz Khalifa”
  • “You qualify for up to 50% off”
  • Joybird Furniture: “★ VIP Invite Only ★ Early access to the Memorial Day Sale”
  • kikki.K: “Member Exclusive!”
  • Levi’s: “Just for email subscribers…”

13. Greed Subject Lines (11)

  • Chairish: “this is too sweet to pass up 🍭”
  • Crate and Barrel: “We don’t want you to miss this offer (it’s just too good).”
  • Crocs: “The more you buy, the more you save — but not for long!”
  • Crocs: “Don’t settle for one when you can have BOTH.”
  • Daniel Wellington: “Introducing your latest object of desire!”
  • Herman Miller: “You’re gonna want to see this Sale”
  • J.Crew FACTORY: “You deserve THIS cashmere sweater (it’s $78!)”
  • kikki.K: “One for me and one for…me”
  • Levi’s: “An offer you can’t miss…”
  • Misfit: “It’s Splurge Day! Treat yo’self with an extra 50% off!”
  • RIFLE PAPER Co.: “You can never have too many…”

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